![]() They were in many cases original, bold and daring, they were ‘against the grain’. They were created as modern, cutting edge, a vision of the future. ![]() Graceful design takes blood, sweat and tears.Īnother contradiction: Let’s not forget that when the objects and logos I describe above were created they were not meant to be ‘timeless’. Good design requires hours, days, months. ![]() And to achieve this simplicity the designer needs time at their disposal: time to think, time to experiment, time to reduce, reappraise and refine. To endure, to ‘stand the test of time’ a design has to appear simple. So how are timeless things created? I’ve always believed that simplicity is the key to good design. Time – to form opinions, to contextualise, to discuss, to frame, to question and eventually come to love the designs – had to pass before they earned the title ‘timeless’. As designer Massimo Vignelli puts it, they are “intellectually elegant” as opposed to ‘fashionably elegant’.īut, when these timeless designs were created, when they first appeared in public, they weren’t immediately ‘timeless’. They have been given meaning through a thoughtful and rigorous design process. I’d add the words iconic, neat, beautiful, refined and effortless.įor me, we’re talking about the Arco lamp, the Jaguar E-type, the NY Subway signage system, the V&A logo, the Eames aluminium task chair as ‘design classics’ they are “outstanding examples of lasting worth and inherent value”. The phrase is generally used to mean elegant: pleasingly graceful and stylish in appearance or manner. What is timeless design? The Oxford English Dictionary defines ‘timeless’ as ‘not affected by the passage of time or changes in fashion’.
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